Category Archives: Event & Management

How Office Space Design Can Impact Corporate Culture and Brand Image

How Office Space Design Can Impact Corporate Culture and Brand Image

It is now universally acknowledged that our physical surroundings play a profound role on our mental state. So obviously, office space design can influence our productivity and corporate culture. From interior design to furniture to space branding, every aspect of your office design can affect your company and your team.

An enterprise that takes pride in its workplace and its workers will invest time, money and effort to create an office that motivates its people and engages its visitors while simultaneously building brand image.

Office space design is more than some partitions & wall finishes, some strategically placed art works & sofas or company logos plastered liberally throughout the office.

Some basic aspects that make a difference include:

Layout design

The first step is understanding who you’re designing for. Who are your workers and how do they work? How do they interact with each other? What are your corporate values and how can they reflect in office branding design? When staff, clients or visitors visit your office, they need to feel your culture, engage with your brand, and leave with your brand etched in their mind.

Most offices today follow an open plan, as a layout that promotes team spirit, nurtures creativity and provides flexibility. It’s important to design the office space thoughtfully, facilitating the flow of energy and creativity. It’s also essential to provide for storage, private workspaces, washrooms, canteen and other practical needs. Good knowledge of space utilization and space management is required.

Comfort

We spend the better part of life at work; more than 40 hours per week in office. So naturally, feeling comfortable is essential for overall wellbeing and productivity. Office designers need to build in elements that build a sense of comfort – such as ergonomic furniture, sit-stand desks, flexible work spaces, lounging or breakout areas, writable surfaces, safety systems, appropriate lighting, cooling, etc.

Lighting

Lighting is a vital element of office design. Poor lighting adversely affects wellness and productivity while fluorescent lighting can increase stress levels and cause headaches. Research shows that working in artificial lighting makes people drowsy and exposure to natural light makes them feel alert. So ideally, natural light should be incorporated as much as possible.

Modern office automation helps control lighting in offices. Whether your lighting system includes incandescent, fluorescent, or LED lamps and luminaires, modern controls allow you to enhance comfort, ensure the safe navigation of spaces, and save energy.

Accoustics

Brainstorming is the buzzword today, so facilitating this activity is an important aspect when defining your office space. But when people come together to share ideas, it can get really noisy – especially in an open plan office which is the popular choice these days! Therefore it’s advisable to create areas where teams can huddle without disturbing the other teams who need a quiet workplace. Booths, movable partitions, high-back chairs can help keep the noise down.

Off-work zones

Every worker needs short breaks from the office routine. No one wants to be glued to their desk from the time they arrive to the time they punch out. Today, with greater proportion of younger people in the workforce and with the emphasis on creativity and innovation, people need a zone to ‘break away’ from work. Providing a private space for quiet contemplation and separate breakout area with comfortable seating for discussions, pool table, chess board or even a small gym will help refresh spirits, uplift mood, maintain wellbeing and make employees feel valued.

These are some of the elements involved in creative office space design. It’s a challenging field calling for multi-disciplinary skills such as architecture, interior design, graphic art, construction, and many more. An experienced agency such as Interics Designs can help.

For office interiors, our team of Architects, Interior Designers and Space Designers develop office spaces that connect the users with the brand. Our fully integrated Interior Design Services provide end-to-end Workplace Solutions in terms of Layout Feasibility, Material Specifications, Furniture Selection, etc.

We specialize in designing exclusive spaces for a variety of peer group requirements such as break-out areas, telephone booths, linear or specialized workstations, conference rooms, huddle spaces, etc.

Interics also handles Workplace Technology with skill. Contemporary spaces require high-efficiency services paired with optimal ergonomics. Human-centric Lighting, HVAC, Fire and Safety, Access Control and Surveillance, Automation Solutions, etc. play an important role in workplace welfare, ensuring high efficacy throughout the employment lifecycle. Our comprehensive vendor management guarantees high-quality service implementation; while everyday processes like Lighting/HVAC, etc. can be streamlined with Automation Solutions. Energy Consumption Reports can also be generated that enable the user to conserve energy based on reported usage.

As a strategic brand consultancy, Interics Designs has the experience to design and execute spatial branding as well. With a mix of strategic thinking, meticulous planning and creative designing, taking into consideration every aspect that can create ambience, uplift mood and influence productivity, Interics delivers effective workplace branding.

For office design that can transform your office, contact Interics Designs today.

5 Reasons to Hire a Good Exhibition Stall Design Agency

Good Exhibition Stall Design Agency

All these reason should lead you to SEED for your next exhibition stall design. SEED (Smart Exhibition & Environment Display) has the team, skills and experience to understand your brief and brand work closely with your marketing team and develop your exhibition stall design with compelling creativity and proven capability.

Good Exhibition Stall Design Agency
Good Exhibition Stall Design Agency

What’s trending in Exhibition Stand Design?

Award Winning Exhibition Stand Design

Award Winning Exhibition Stand Design

In exhibition stand design, while so much changes, there is much that remains the same. As the business world gets more competitive, as more players invest in trade show booths as an effective marketing tool, the challenge is to design and build an exhibition stand that makes the right impact.

Here are some trends you can use to ensure your expo stand is more than just a simple showcase.

Experiential Marketing

It’s getting really easy to set up VR gear so we’re going to see more and more companies engaging in experiential marketing. Gamification and other engagement solutions are being adopted. Engage a creative exhibition design company to find an experiential marketing opportunity that will attract and engage your audience and create differentiation.

Customisation

Brand awareness and consistency remains crucial in trade show booth design. A bespoke exhibition stand with customised literature and branding throughout the stand is an effective way of communicating your brand and its values, building brand image and achieving brand recall. Customised stand design, graphics and displays — maybe even a themed stand — can help you stand out and draw footfalls.

Technology

The technology space is in a state of constant innovation. Today there are a number of ‘inventions’ you can use to your benefit. Digital graphics are a big draw so you can use display screens to show your logo, corporate films or product videos.

You could also offer inexpensive conveniences such as free WiFi or a charging booth for the visitors’ smartphones. This will offer a seamless way to initiate conversations with visitors, and you can chat about your products while they charge their device. Placing a QR code close to the charging station can encourage visitors to link to your website, YouTube video, etc.

Lighting

Lighting continues to be a focus as it not only makes the booth more welcoming, it helps to draw attention to unique graphics, important messaging or exclusive parts of the stand. The advancements in lighting technology mean that there are many lighting options to create ambiance on an exhibition stand. Designers will focus on lighting fixtures and LED light walls that complement the branding and stand graphics in the stall.

Limited information

Designers have realised that although a stand offers limited space and you want the biggest bang for your buck, cramming it is counter-productive. The trend is to respect empty space and not clutter the booth with too much information.

In design too, less is more. Too many static images are to be avoided, as is using too many different fonts and colours. The focus should be to get the message across in the quickest time — a ‘busy’ booth could confuse the main communication.

Booth staff

Professional booth staff is essential. After all, trade shows are a platform for live, face-to-face interaction with customers, so booth staffers will have a major impact on how well you perform. The trend is to select a team well in advance and train them so that they draw in leads and engage visitors effectively. Even a poorly designed booth can be uplifted by a well-trained, highly motivated booth staff.

Conclusion

Exhibiting at an expo or trade fair can be a rewarding experience for your business, but efforts and investments have to be made to reap the best ROI.

Following the trends amplified in this article will certainly go a long way in creating a truly successful exhibition stand design, conveying the most positive impression of your people and business.

Joining hands with an experienced and creative exhibition stand design & build company will ensure results. SEED (Smart Exhibition & Environment Display), a leading Exhibition Stand Design company with over 25 years of real-world experience, can assist with complete Exhibition Design solutionsfrom concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services — and has both the artistic skills and fabrication knowhow to deliver effective and impactful designs that optimize usage of space, enhance corporate branding and maximize return on investment.

Contact www. smartexhibitiondesign.com

How to prepare for an international exhibition

With growing globalisation, participating in international trade shows is a great way to showcase your products/services and increase your brand’s awareness. It is also a good way to network and learn what is going on in the industry. International exhibitions are useful to develop an export market, gain access to both partners and potential customers.

International Exhibition Stall Designs

You’d think a trade show is a trade show is a trade show. Gigantic halls, hundreds of exhibitors, impressive displays, huge crowds weaving their way through aisles and corridors. All this is true but there are differences. For one, international exhibitions cost a lot more and there are the added costs of travel, accommodation, stand staff, etc. So you need to know exactly what you’re getting into, and plan accordingly for most effective results and ROI.

There are many points to consider and remember. We have tried to put down the most important ones under 6 different headings.

Know the expo

– Do thorough research before you choose the expo that’s right for your company and business objectives?

– Every trade show has its own rules & regulations. Do a detailed study of the organiser’s manual; make note of all deadlines and dos & don’ts

– Book early for early bird savings and to get the space & location of your choice

– If a trade association is organising a group stand at the show, you may consider participating as a group member. It will add to your credibility and be cheaper than having your own stand.

Exhibition Stall Designs in USA

Know the country

– Find out the customs and local rules so you avoid embarrassing situations

– Study cultural and political differences: is it ok to use first names, should one offer a business card the moment you meet, what phrases to use, should you be dressed in casuals or a business suit, etc.

– Get an idea of prices and rates in the foreign country. It’s going to be expensive for sure, so be prepared, make arrangements for finance and keep enough cash in pocket.

Think local

– Language is usually a problem especially in European and far eastern countries. It often makes sense to hire local people as interpreters or as stand staff so they can interact effectively with visitors and communicate more efficiently.

– It’s useful to have your sales material and display panels professional translated into the local language for better results.

Marketing matters

– Contact the show organisers for listing in their brochure.

– If budgets permit, place an advertisement in the show’s brochure.

– Send emailers to existing & potential clients informing them of your participation.

– Promote your participation on your website & social media closer to the time.

– If you’re planning to hand out samples or branded freebies, order them well in advance so you avoid last minute stress.

Personal preparation, in advance

– Make your travel & hotel bookings early so you get the best fares & tariff. Nearer to the exhibition dates, local hotels get full and flights get really expensive.

– Once your participation in the international trade show is confirmed, apply for your passport & visa.

– Plan and organize your clothing. If you need to wear suits, get yours dry cleaned and ready. If it’s scheduled in winter and you need warm clothes, get them organized.

– Organise finance: currency, prepaid credit cards, etc. Find out if the country has restrictions on the amount of cash you can carry in, and plan accordingly.

– Pack enough business cards: you don’t want to run out of them when meeting prospective customers. Also, be sure to print your country’s name in the address so visitors know and remember where you’re from.

– Ensure your mobile will work overseas so you’re always accessible.

Conclusion

Last but not least, you need to sign on an exhibition design agency with the experience and expertise to design creative, customized exhibition stands, and the capability for flawless, timely execution in the country of your expo.

SEED – Smart Exhibition & Environment Display is a user experience design concept by Interics Designs Pvt. Ltd. offering complete Exhibition build & designEnvironment Design solutions and Event Design & planning – from concept to commissioning. With a strategic approach to every brief, intelligent creative and proven expertise in production & stall construction, SEED ensures satisfaction and success for every assignment.

As a globally operating exhibition and environment design agency with over 25 years of experience, SEED has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com

Bright ideas in exhibition stall design

As we come close to the end of 2018, it’s time to gear up for a busy season of trade shows. In India, winter is a popular time of year and there are a number of expos and trade shows in the offing.

It’s time to plan how to make the most of your exhibition budget. You’ve probably already decided and booked your space at the exhibitions of your choice, so now it’s time to partner with a creative and reliable exhibition stall design & construction agency that can deliver best designs and ROI.

Automotive Testing Expo, Chennai

Here are some of the current trends in exhibition design that you should be aware of.

Less wood, more aluminium

Earlier, modular stands were created out of wood, but recent developments in the industry have changed that. The latest trend is lightweight aluminium panels which can be joined together easily and can be assembled in half (or even less) of the time it takes to build a wooden stand. What’s more, these aluminium frames can feature easy-change fabric graphics or graphics on a rigid substrate such as foam board which means you can have custom branding at a fraction of the cost compared to a wooden stand.

Things are getting curvy

The days of square layouts and boxy construction are gone. From shell schemes to the gantry rigs, stand designers are experimenting with curves that will help create a point of difference at the trade show. Curved stands mean your branding can be seen from every angle, and can be used creatively for different objectives. For example, for displaying company history or a timeline of innovation, curved surfaces offer a creative flow. In larger exhibition stands, curves are being used to create little booths for private interaction with select visitors.

Best of all, curved stands are no longer as expensive as they used to be, so more and more exhibitors can use them in their creative exhibition stand design.

Focus on lights

Lighting has always been an important element of exhibition stand design and now, with the advancements in lighting technology, creative exhibition stall designers have a large and exciting range of options to work with. Designers will focus on creating the right lighting accent for the custom exhibition stands, so that it compliments and enhances the branding and colour palette chosen for the stand.

LED light walls, backlit displays, LED-illuminated portable displays and backlit accessories such as light box counters and center towers can be used to fantastic effect for award winning exhibition stand design. Not only does backlighting take display graphics to the next level, it creates brand visibility from afar, attracting attention and footfalls for your stand.

Complimentary offerings

These days, almost everyone carries multiple devices which need charging. That’s why in more and more public places, we see more and more charging stations. Offering such a service is a good way to attract visitors to your exhibition stand, as is providing refreshments. Visitors spend hours at trade shows, and so a cool drink or small snack is always welcome. You can use digital technology to publicise your offering – and drive traffic to your stall. Then, while visitors wait for their device to charge or sip on your complimentary drink, your sales staff will have a good chance to initiate conversation and engage in some meaningful sales talk.

Interactive technology

Exhibitors are increasingly using interactive technology such as Virtual Reality to engage the audience in a trade show setting.  It helps to attract visitors, keep them occupied if the staff is busy, and conduct some experiential marketing. By including a virtual reality headset or game, you can demonstrate your company’s offerings in a memorable way, and add an element of fun to the experience.

Smart Exhibition & Environment Display

For a successful trade show booth experience, it pays to collaborate with an exhibition stand design company that has the experience, skills and creativity to deliver maximum impact. SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design and an impressive list of clients and award-winning stands to its credit.

As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.  Our team of professional designers & architects stay abreast with the latest trends and create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact.

Contact www. smartexhibitiondesign.com

Space Management in effective Exhibition Stall Design

Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire.

Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.

If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming.

For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication know how can deliver effective and impactful designs that optimize usage of space and maximize return on investment.

SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services – design, elevation planning, branding, fabrication, execution.

SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.  Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with the highest levels of finish, quality, economy and hassle-free timeliness.

Contact US: http://www.smartexhibitiondesign.com