How to Choose an Exhibition Stall Designer for Your Next International Event

Planning to participate in an international exhibition stall designer? Targeting the top 10 trade shows in Europe? It would be ideal if you could appoint a stall design partner in the city/country you’re exhibiting in. However, finding, assessing and negotiating with a local exhibition stand design company is not exactly a cakewalk. Language can be a problem, rates may be too high.

It would be so much easier with an expo stand builder who can provide service in the country of the trade show. There are many international exhibition partners but selecting the right one is crucial. Here are some simple tips to evaluate the exhibition stand design & build company before entrusting it with your next international trade show stall.

Global service

It is absolutely crucial that your international stall designer has global reach. International shipping is difficult and expensive especially since exhibition materials can be really heavy. Find out if they have connections in the country where you plan to exhibit. If they have stall construction facilities there, great! But if not, they should at least have reliable local partners who have the facilities and experience to deliver your stall in a timely and professional way. Ask for details about these foreign vendors or partners and check their track record for quality and design.

Proven portfolio

Take the time to go through the agency’s portfolio and see how many international exhibition stall designer they have handled. Ask for references and take feedback from their clients. This will give you an idea of their capabilities and quality of service.

Check out their designs. Remember, you’re spending a lot of money and time on this international exhibition, so you want a booth design that helps you stand out. You need an agency that can deliver creative exhibition stand designs that will make an impact on the international stage, so the agency should have world-class design skills and be abreast with latest global trends in exhibition design and construction.

Printing service

You will need to carry flyers, business cards, brochures and pamphlets for the exhibition, and ideally, if you’re participating in a country where English is not the common language, your material should be translated and printed in the local language as well. This helps you connect better with the exhibition visitors and lets them know that your brand is professional and keen to do business. If the same agency can provide this related service, you benefit from single-point convenience.

Every exhibition is a platform for your brand and your marketing. In foreign countries, the stakes are much higher. You are not only competing on a global stage, you’re investing a huge amount of money, time and manpower costs. Partner with the right stall design partner to ensure your brand benefits, and you get timely, hassle-free service, and the biggest bang for your bucks.

Space Management in effective Exhibition Stall Design

Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire.

Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.

If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming.

For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication know how can deliver effective and impactful designs that optimize usage of space and maximize return on investment.

SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services – design, elevation planning, branding, fabrication, execution.

SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.  Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with the highest levels of finish, quality, economy and hassle-free timeliness.

Contact US: http://www.smartexhibitiondesign.com

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers.

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.

Whether it is a trade show stand or retail space, corporate museum orbrand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition designcommunicates information, objects and ideas across a range of three-dimensional environments.

Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.

SEED is a proven pan-India and globally operating exhibition design companywith over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.

Contact www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It’s a chance to create visibility – and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI – The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact www. smartexhibitiondesign.com

How A Professional Exhibition Stall Designer Can Help Your Business?

These days, exhibitions have become the most popular way of marketing, business promotion or advertising. Participating in an exhibition will always help you and your business as it allows you to have face-to-face conversation with your target audience. However, to stand out and be successful in such events, hiring an expert exhibition stall designer is necessary! A professional exhibition stall designer can help you manage all your exhibition stall related tasks right from selecting the right place for your booth at the event venue to designing an attractive and effective expo booth etc. There are many benefits of getting the help of an expert exhibition stall designer.

A business exhibition stall design is a vital part as it will be representing the company’s brand image to the outer world and an expert exhibition stall designer will first study your business and its particular requirements and based on that study the stall designer will come up an attractive exhibition stall design based on the type of your products and services.

You may also find many readymade exhibition stall designs in the market; however, all such readymade stall designs have very common setup & design and will make your booth look ordinary! Having a customized exhibition stall design will not only attract new customers but will also make your business stand out from others with a winning and matchless exhibition stall design.

Whether it is a normal banner or some other modern technology graphic display, a unique and attractive design will attract a lot of new customers to your stall. More customers at your stall means more enquiries for your products or services and thus more profit! A pleasant yet professional exhibition stall design will help increase the brand value in the market gaining trust of your target audience.

One more positive point of hiring a professional exhibition stall designer is that even if you have a low budget, professional exhibition stall designers can still come up with another cost effective plan as per your budget.

There are many exhibition stall designers in Pune and SEED—a brand activation strategy by Interics Designs Pvt. Ltd—is one of the top exhibition stall designers in Pune and India that will provide you with the best business exhibition stall designs along with many other exhibition stall design related services.

To know more about the best exhibition stall designs and exhibition stall design services in India, visit SEED by Interics Designs Pvt. Ltd.

Exhibition Stall Designs: 5 Prevalent Trends

Planning for an expo or exhibition to gain more sell? Do consider upgrading your exhibition stall design to keep up with the latest trends because you don’t want to be left behind.

To compete for attention at an expo or exhibition you will need an exhibition stall design that’s interesting, unique, relevant as well as efficient. An experienced exhibition stand design company can help you make the most from your participation in an expo or exhibition by creating an ideal platform for your representatives to interact with your target audience.

While you leave the designing and commissioning to a professional exhibition stand design company, you may consider the following trends in exhibition stall design so that you have a better idea of what to ask of your chosen exhibition stand design company.

Games People Play

One of the popular trends in exhibition stall design is the inclusion of games. This is a good way to rope in your target audience and also to create a buzz around your stall or kiosk. Engaging attendees who visit your stall or kiosk can help you attract a larger audience out of sheer curiosity.

You could come up with an interesting and competitive game and ask your exhibition stand design company to give you an exhibition stall design that leaves enough room for your chosen game.

Seeing is Believing

Instead of displaying all your products at your stall or kiosk the traditional way, the latest trend is to focus concerted efforts on actually demonstrating the abilities of just one or two of them. This way the attendees who visit your stall or kiosk can see some of your products in action and refer to catalogues to know more about your other products.

You can choose which product or products you want to demonstrate and ask your exhibition stand design company to create an exhibition stall design around the experience these products provide.

Somewhere to Pose

Another popular trend at exhibitions is the inclusion of photo booths in the exhibition stall design. This idea plays on the fact that people love to take pictures and share them via social media. In doing so, the attendees who visit your stall or kiosk will be indirectly advertising for you.

You could challenge your exhibition stand design company to include a photo booth in your exhibition stall design, interestingly involving your products.

Where Are You?

Yet another trend for increasing footfalls at exhibitions is asking attendees to “check in” at your stall via social media portals that detect your exact location. Attendees “checking in” at your stall translates to online promotion, which results in more footfalls.

You could ask your exhibition stand design company if they can help you intelligently integrate this idea in your exhibition stall design.

Staying Connected is Everything

A great way to attract attendees to your stall or kiosk is to offer free wifi because people love to stay connected and they also appreciate a place to rest at a busy exhibition. In such a relaxed atmosphere, your company representatives can peacefully interact with potential customers or hand out leaflets and catalogues.

You could ask your exhibition stand design company to include a wifi lounge or a wifi zone in your exhibition stall design that offers visitors acess for limited intervals of time.

Business exhibition stall designs: Exhibition Display Ideas vs Exhibition Ideas

When thinking of business exhibition stall designs, companies tend to focus on showcasing their products or services in the best possible manner. They think of optimally utilizing the space available. They think of creative display ideas and of innovative banner and panel deigns. All their effort is invested in re-designing the same stalls or booths year after year, to showcase the same old product or service in a new and more appealing way.

Product Showcase vs User Experience

Professional Exhibition Stand Design Companies will tell you that merely showcasing your products and services is not sufficient. To effectively utilize the space available to your company at an exhibition or trade fair, you should be focusing in providing the visitors with an experience, rather than a product/service showcase.

Exhibition Engagement vs Digital Engagement

If the visitors or potential customers want to see your products or know more about your services, they can visit your website. The internet is a better and more cost effective platform for educating your target audience about your products or services. Whereas, expert Exhibition Stand Design Companies advise that an exhibition or trade fair should be viewed as a platform to engage your target audience in a way that you cannot do online.
Besides, nobody likes to be sold to. If your target audience already has the intension to buy, they can visit your physical store or your ecommerce portal or simply browse through a catalogue to discover the details of your products or services.

Exhibition Stand Design Companies know that the people visiting an exhibition or trade fair are looking for something different and that these visitors can be converted to customers by providing them an experience that’s unique and memorable. Your business exhibition stall design should engage the potential customer in such a way that he goes home and looks for your company online and explores your products or services. Here, the online space, is where he can be convinced to purchase and your product or service. And he will be motivated to repeat purchase if your product or service lives up to its promise.

Exhibition Display Ideas vs Exhibition Ideas

Business exhibition stall designs should focus on allowing for maximum interaction or involvement of the visitors. Hence, seasoned Exhibition Stand Design Companies come up with out-of-the-box exhibition ideas, rather than mere exhibition display ideas. They devise strategies to innovatively engage the target audience that visits your stall or booth, through experiences, rather than fancy displays.

Exhibition Stand Design Companies, today, are much more than just exhibition booth builders. They can be commissioned to conceptualize exhibition ideas that intelligently involve your target audience by providing a unique an interesting experience, based on your product or service. According to the experience to be provided, they work on a custom booth design that will allow your team to deliver this experience in the most effective manner.

Old Ways vs New Thinking

To give an example of out-of-the-box exhibition ideas, let us consider a company that sells stereo systems. The traditional way of promoting its products at an exhibition would be to display its range of stereo systems in an attractive manner. The current tend demands a shift to a new way of thinking that involves thinking of the stereo company as a company that sells a good listening experience, not just stereo systems. In such case, the business exhibition stall design would revolve around providing a good listening experience to the visitors, rather than just showing them the different stereo systems.
This approach can be followed for all kinds of products and services. Something as technical as a Food Packaging Machine can be thought of as ingenious equipment that preserves the goodness of packaged food. The exhibition stall or booth can be designed around providing visitors the unique experience of opening food packets to smell and taste the contents and judge the freshness to decide for themselves, whether the Food Packaging Machine has done its job in preserving the freshness of the packaged food.

For more on creative stand designs and out-of-the-box exhibition ideas, visit Smart and Effective Exhibition Design (SEED) – a brand activation strategy by Interics Designs Pvt. Ltd, one of Pune’s top ten agencies.

Pre-Promote Your Exhibition Stall Design

So you’ve booked your spot at the busiest Trade Expo or Exhibition. The next step is to commission an Exhibition Stand Design Company to help you with an expo booth design that is both, functional and eye-catching.

Enlisting the services of a professional Exhibition Stand Design Company is the surest way of making the most of your investment in participating at the expo or exhibition. You can rely on the specialists to give you an expo booth design that stands out and utilizes the space available to you in the best way possible.

Exhibition Stand Design Companies work in a structured way, planning and designing your stall, booth or kiosk, based on thorough research about your company, your purpose of participating in that particular expo or exhibition and the current trends. They learn about your company, its vision and ambitions, its people and culture, its products or services, the target audience and the competition before devising an intelligent concept for the expo booth design that will best represent your company and help you maximize your return on investment.

Hence, it is sensible to enlist the help of a professional Exhibition Stand Design Company. However, there are some things only you can do to promote your presence at an expo or exhibition. If you want to make the most of the time, effort and money that you will be spending on participating, it is highly advisable to pre-promote your participation. Here are some ideas for pre-promoting your participation while you leave the designing of the expo booth design to the professionals:

Invite
An e-mail invite to the expo or exhibition that you will be participating at is an appropriate way to reach out to professional or business connections.

Promote
Promoting the exhibition on professional platforms like LinkedIn is an effective way to reach out to people who might be interested in attending such an event.

Talk
If you like blogging, it is a great way to get people talking about the exhibition, your participation and your company.

Inform
You can keep people informed about the exhibition, your participation and any other relevant update through platforms like Twitter, which can also be used to create a hype around the exhibition.

Make an Event
If your company has a facebook page, creating an “event” for the expo or exhibition participation is a good idea for inviting everyone in your company’s network.

Remind
A good way to remind people to attend the expo or exhibition is to send out WhatsApp messages to your professional or business connections.

If you’re looking for a professional Exhibition Stand Design Company visit Smart and Effective Exhibition Design (SEED) – a brand activation strategy by Interics Designs Pvt. Ltd, one of Pune’s top ten agencies.