Space Management in effective Exhibition Stall Design

Exhibitions and trade shows are now an important part of the corporate marketing mix. They are an opportunity to interface with customers and the industry. With expert designers, innovative space planning and creative branding, exhibitors can maximize on the opportunity and garner the returns they desire.

Smart utilization of space is crucial to effective exhibition stall designing. Space planning and usage will make your booth stand out and attract footfalls. In the given space, the designer has to use his/her designing innovativeness and create a strategic floor plan that provides for product placement, branding, live activities, customer interactions, storage and more.

If the exhibition stall is small, the number of exhibits needs to be limited, leaving enough space for visitors to move around. Visibility is also an important consideration, and the exhibition booth displays and signage must be clear and welcoming.

For companies, every expo they participate in is a big investment – of money, time, manpower, inventory and energy. Needless to state, exhibitors expect returns on their investment. Only an experienced agency with expert command over the entire architecture, artistic skills and fabrication know how can deliver effective and impactful designs that optimize usage of space and maximize return on investment.

SEED (Smart Exhibition & Environment Display) can assist with complete Exhibition Design solutions from concept to commissioning. SEED is a one-stop-shop for the complete gamut of exhibition design services – design, elevation planning, branding, fabrication, execution.

SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.  Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with the highest levels of finish, quality, economy and hassle-free timeliness.

Contact US: http://www.smartexhibitiondesign.com

CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Award Winning Exhibition Stand Design

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. –          Appoint a professional design agency
2. –          Develop a creative stand with a strong key message
3. –          Ensure proper presentation of your brand
4. –          Train staff to man the stall
5. –          Inform customers & prospects about your participation

DURING THE SHOW

1. –          Ensure your staff is greeting visitors warmly and providing required information
2. –          Offer refreshments and/or giveaways to attract visitors
3. –          Distribute relevant sales collaterals
4. –           Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. –          Follow-up with leads captured during the trade show
2. –          Help your prospects move to the next level
3. –          Review and analyze ‘lessons learned’
4. –          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com

Content is King

A critical aspect of creative exhibition stall design is content. Visitors need to be given a clean, crisp, consistent message. They need to have a clear image of who you are and what you can offer them. And it needs to be made compelling – offering a benefit or promise that appeals to your prospects, while staying true to your.

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers.

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate – before, during and after the show – if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

– Appoint a professional design agency

– Develop a creative stand with a strong key message

– Ensure proper presentation of your brand

– Train staff to man the stall

– Inform customers & prospects about your participation

DURING THE SHOW

– Ensure your staff is greeting visitors warmly and providing required information

– Offer refreshments and/or giveaways to attract visitors

– Distribute relevant sales collaterals

– Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

– Follow-up with leads captured during the trade show

– Help your prospects move to the next level

– Review and analyze ‘lessons learned’

– If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

http://www.smartexhibitiondesign.com

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

5 Tips On Building A Successful Trade Stall

5 Tips On Building A Successful Trade Stall

HOW TO BE THE TALK OF THE TRADE SHOW

Although a creative and compelling exhibition stall design is vital for a successful trade show stand, there are many other factors that can be contributing factors for your exhibition stall’s success and your ROI.

Creative Exhibition Stall Design

Some important tips include:

– Avoid over enthusiasm to display ALL your products. It can make the stall too crowded and bringing focus on flag ship products can be difficult.

– Ensure your stall design reflects and enhances your brand value. Eye-catching gimmicks, innovative displays, creative panels & modern technology are all warranted to attract crowds but not at the cost of compromising your brand value. Your design agency should understand and uphold your brand values in the bespoke design.

– Plan it well in advance and avoid last minute changes as it hampers your stall construction and adversely affects the finish.

– Content creation is the most important part of your stall display and the hook to attract your customers. Sometimes exhibition stall design agencies get carried away with design of the stall and forget that content creation is the most compelling and meaningful part of the stall design.

– Finding an agency that is prompt in service and very vigilant is important. A successful trade show booth needs detailed planning, painstaking coordination & supervision, and meticulous attention to detail – to avoid snags and ensure flawless execution of the stand design.

For a trade show stall that becomes the talk of the show, trust SEED (Smart Exhibition & Environment Display).  With over 25 years of real-world experience in creative exhibition stall design, we have the insights and skills for effective exhibition stall design and build.

As the leading Exhibition Stand Design Company in India, SEED has delivered creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Award Winning Exhibition Stand Design

SEED can assist with complete Exhibition Design solutions from concept to commissioning. Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

www. smartexhibitiondesign.com

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.

Whether it is a trade show stand or retail space, corporate museum orbrand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition designcommunicates information, objects and ideas across a range of three-dimensional environments.

Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.

SEED is a proven pan-India and globally operating exhibition design companywith over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.

Contact www. smartexhibitiondesign.com

International exhibitions Connecting Your Business to the World

Planning to participate in an international exhibition?

International trade shows are targeted at a specific industry; each one a grand platform to introduce or build your brand on the world stage.

Participation in an international exhibition establishes credibility for your world-class capabilities, presenting your brand on the international stage with a cutting edge brand image to reckon with.

Hence, it is imperative to have an exhibition stand design to convey your expertise and USPs. You need a creative exhibition stand that builds a brand story and attracts maximum visitors to your stall, where you can then connect with them through your products and services.

We at SEED have the expertise to offer you a complete promotional solution to GO GLOBAL.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has an experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors, stall builders & contractors. This ensures your booth design is designed with compelling, brand-enhancing creativity and executed with timely, hassle-free efficiency.

With over 25 years of real-world experience in creative exhibition stall design for hundreds of B2B and B2C companies, SEED is a leading Exhibition Design Company in India. SEED has successfully executed world-class exhibition stand design and build in Germany and USA besides different cities across India.

Make SEED your international exhibition partner for competent and creative solutions for all expo booth design, environment design, brand activation and event design & planning needs.

Visit Us: www. smartexhibitiondesign.com