5 Ways in Which Exhibitions Can Help Your Brand

In a world where technology and data have made almost all business processes electronic, there is an undeniable distance created between manufacturers/ marketeers and their customers. Marketing teams often manage operations without leaving their desks. Exhibitions help to bridge this gap.

Trade shows and exhibitions serve as a platform for companies, consumers, professionals and industry experts to come together, share information, network and build business relationships. Across the world, exhibitions are an essential part of product marketing and brand building. In emerging markets like India, they serve as influential catalysts for industrial and commercial growth.

So how can exhibitions help your brand? Let’s discuss some of the ways exhibitions can benefit your brand.

Showcase your brand

Exhibitions offer businesses a platform to create a lasting impression and engage customers in a way that is more impactful and memorable than most other marketing media. Companies can showcase their brand, promote their brand values and strengths with creative exhibition booth design. With eye-catching product displays, immersive virtual reality experiences, unique giveaways and other promotional ideas, customers can better experience your brand.

Face-to-face interaction

Research, marketing, advertising, taking orders, deliveries, answering queries – almost everything today can be done digitally. However, customers still want ‘real’ interaction with the brands they are buying. They want to meet real people and build real relationships. Exhibitions offer this opportunity to introduce yourself and your company, personally present your product or service, listen to customer opinion and build ‘real’ customer relations.

Learning

Exhibitions offer a great learning experience. You can interact with customers and encourage feedback which will help you gain insights to improve your product or service. You also get a chance to study the competition, update knowledge, listen to industry experts at seminars that are organised at the trade show, and generally get the pulse of the market or industry.

Targeted marketing

Generally, exhibitions are organised for a specific industry, so exhibitors can participate in the ones most relevant to them and their offering. Here, brands can showcase their products and technologies to a niche audience. Unlike advertising, where money is spent on a more blurred and mass audience, trade shows are more specific and relevant. Visitors are people who are interested in your industry and specifically looking for the products on display.

Product launch

Exhibitions can be used as soft launch pads for new innovations and product upgrades. Feasibility can be put to the test. If the new product does not appeal to the niche audience at the trade show, it will most probably not work in the market. Also, such launches can help garner invaluable feedback so companies can modify and tailor their innovations before the hard launch.

No wonder that many companies now consider business exhibitions and trade fairs a vital element of their marketing strategy. Point to remember is that participation is not a guarantee for big sales, but it will definitely contribute to brand building. Overall, considering the many advantages and benefits to be gained, exhibitions deliver good return on investment.

CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Award Winning Exhibition Stand Design

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. –          Appoint a professional design agency
2. –          Develop a creative stand with a strong key message
3. –          Ensure proper presentation of your brand
4. –          Train staff to man the stall
5. –          Inform customers & prospects about your participation

DURING THE SHOW

1. –          Ensure your staff is greeting visitors warmly and providing required information
2. –          Offer refreshments and/or giveaways to attract visitors
3. –          Distribute relevant sales collaterals
4. –           Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. –          Follow-up with leads captured during the trade show
2. –          Help your prospects move to the next level
3. –          Review and analyze ‘lessons learned’
4. –          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate – before, during and after the show – if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

– Appoint a professional design agency

– Develop a creative stand with a strong key message

– Ensure proper presentation of your brand

– Train staff to man the stall

– Inform customers & prospects about your participation

DURING THE SHOW

– Ensure your staff is greeting visitors warmly and providing required information

– Offer refreshments and/or giveaways to attract visitors

– Distribute relevant sales collaterals

– Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

– Follow-up with leads captured during the trade show

– Help your prospects move to the next level

– Review and analyze ‘lessons learned’

– If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

http://www.smartexhibitiondesign.com

HOW TO BE THE TALK OF THE TRADE SHOW

Although a creative and compelling exhibition stall design is vital for a successful trade show stand, there are many other factors that can be contributing factors for your exhibition stall’s success and your ROI.

Creative Exhibition Stall Design

Some important tips include:

– Avoid over enthusiasm to display ALL your products. It can make the stall too crowded and bringing focus on flag ship products can be difficult.

– Ensure your stall design reflects and enhances your brand value. Eye-catching gimmicks, innovative displays, creative panels & modern technology are all warranted to attract crowds but not at the cost of compromising your brand value. Your design agency should understand and uphold your brand values in the bespoke design.

– Plan it well in advance and avoid last minute changes as it hampers your stall construction and adversely affects the finish.

– Content creation is the most important part of your stall display and the hook to attract your customers. Sometimes exhibition stall design agencies get carried away with design of the stall and forget that content creation is the most compelling and meaningful part of the stall design.

– Finding an agency that is prompt in service and very vigilant is important. A successful trade show booth needs detailed planning, painstaking coordination & supervision, and meticulous attention to detail – to avoid snags and ensure flawless execution of the stand design.

For a trade show stall that becomes the talk of the show, trust SEED (Smart Exhibition & Environment Display).  With over 25 years of real-world experience in creative exhibition stall design, we have the insights and skills for effective exhibition stall design and build.

As the leading Exhibition Stand Design Company in India, SEED has delivered creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Award Winning Exhibition Stand Design

SEED can assist with complete Exhibition Design solutions from concept to commissioning. Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

www. smartexhibitiondesign.com