CHECKLIST FOR EFFECTIVE EXHIBITION STAND DESIGN

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Award Winning Exhibition Stand Design

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

1. –          Appoint a professional design agency
2. –          Develop a creative stand with a strong key message
3. –          Ensure proper presentation of your brand
4. –          Train staff to man the stall
5. –          Inform customers & prospects about your participation

DURING THE SHOW

1. –          Ensure your staff is greeting visitors warmly and providing required information
2. –          Offer refreshments and/or giveaways to attract visitors
3. –          Distribute relevant sales collaterals
4. –           Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

1. –          Follow-up with leads captured during the trade show
2. –          Help your prospects move to the next level
3. –          Review and analyze ‘lessons learned’
4. –          If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is a leading Exhibition Stand Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com

HOW TO BE THE TALK OF THE TRADE SHOW

Although a creative and compelling exhibition stall design is vital for a successful trade show stand, there are many other factors that can be contributing factors for your exhibition stall’s success and your ROI.

Creative Exhibition Stall Design

Some important tips include:

– Avoid over enthusiasm to display ALL your products. It can make the stall too crowded and bringing focus on flag ship products can be difficult.

– Ensure your stall design reflects and enhances your brand value. Eye-catching gimmicks, innovative displays, creative panels & modern technology are all warranted to attract crowds but not at the cost of compromising your brand value. Your design agency should understand and uphold your brand values in the bespoke design.

– Plan it well in advance and avoid last minute changes as it hampers your stall construction and adversely affects the finish.

– Content creation is the most important part of your stall display and the hook to attract your customers. Sometimes exhibition stall design agencies get carried away with design of the stall and forget that content creation is the most compelling and meaningful part of the stall design.

– Finding an agency that is prompt in service and very vigilant is important. A successful trade show booth needs detailed planning, painstaking coordination & supervision, and meticulous attention to detail – to avoid snags and ensure flawless execution of the stand design.

For a trade show stall that becomes the talk of the show, trust SEED (Smart Exhibition & Environment Display).  With over 25 years of real-world experience in creative exhibition stall design, we have the insights and skills for effective exhibition stall design and build.

As the leading Exhibition Stand Design Company in India, SEED has delivered creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Award Winning Exhibition Stand Design

SEED can assist with complete Exhibition Design solutions from concept to commissioning. Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

www. smartexhibitiondesign.com

International exhibitions Connecting Your Business to the World

Planning to participate in an international exhibition?

International trade shows are targeted at a specific industry; each one a grand platform to introduce or build your brand on the world stage.

Participation in an international exhibition establishes credibility for your world-class capabilities, presenting your brand on the international stage with a cutting edge brand image to reckon with.

Hence, it is imperative to have an exhibition stand design to convey your expertise and USPs. You need a creative exhibition stand that builds a brand story and attracts maximum visitors to your stall, where you can then connect with them through your products and services.

We at SEED have the expertise to offer you a complete promotional solution to GO GLOBAL.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has an experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors, stall builders & contractors. This ensures your booth design is designed with compelling, brand-enhancing creativity and executed with timely, hassle-free efficiency.

With over 25 years of real-world experience in creative exhibition stall design for hundreds of B2B and B2C companies, SEED is a leading Exhibition Design Company in India. SEED has successfully executed world-class exhibition stand design and build in Germany and USA besides different cities across India.

Make SEED your international exhibition partner for competent and creative solutions for all expo booth design, environment design, brand activation and event design & planning needs.

Visit Us: www. smartexhibitiondesign.com

Exhibitions Reach the Right People at the Right Time

Whether your business is B2B or B2C, a trade fair or exhibition can be an effective way of reaching the right people at the right time. Whether you want to attract potential customers, build brand image, or simply generate sales, expos are a wonderful platform to achieve your marketing goals. In fact, for many companies, trade shows are the main focus of their annual marketing activity.

At a busy exhibition, your business will be competing with hundreds of others for a slice of the captive audience. A well-planned and executed trade show stall is essential to fully benefit from event participation and obtain optimal ROI for the thousands you have spent to exhibit.

Executing an exhibition stall that grabs eyeballs and attracts footfalls is not child’s play. It calls for a blend of creative and technical skills, led by strategic design thinking and branding. Moreover, it calls for expertise and control beyond boundaries as exhibitions and trade shows, more often than not, will be held far from your home ground.

It pays to partner with an exhibition design company that provides a complete solution from creative exhibition stall design to execution. It needs a company that understands integrated branding and will take the time and trouble to understand your brand and objectives before designing the exhibition stand and messaging.

SEED (Strategic Exhibition & Environment Display) fits the bill. SEED offers complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

SEED provides a complete exhibition design solution with bespoke display design to attract attention. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience.

Another advantage of partnering with SEED is the company’s widespread network of production vendors, stall builders & contractors. This ensures your booth design is executed with quality, economy and hassle-free efficiency – anywhere in India and even abroad.

As a proven pan-India and globally operating Exhibition Stand Design Company in India, SEED is a competent one-stop-shop solution for all your expo booth design, environment design, brand activation and event design & planning needs. Contact www. smartexhibitiondesign.com

Exhibition Stall Design an Exciting Branding Building Opportunity

The world may seem to be going digital, but trade shows and exhibitions are marketing opportunities B2B and B2C companies cannot afford to miss. Any company who understands the value of Integrated Branding knows that exhibitions are yet another touch point to communicate their brand promise. It’s a chance to create visibility – and interact with clients and future customers in person to build credibility for their brand.

Exhibition stall design is all about projecting your brand to attract and engage customers.  Sure, it’s about innovation and creative design, but above all, it must create an environment that reflects and promotes your brand image.

Exhibition Stall Design an Exciting Branding Building Opportunity

The current trend is Experiential Exhibition Stall Design —to create an appealing experience for visitors using innovative lighting & materials, different installations and modern technology. Add on brand activation and you create an effective connect between you and your prospective customer. Whether you are launching a new product or promoting an existing one, brand activation at your expo stand drives maximum footfalls to your booth.

SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is an Exhibition Design Company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

For a trade show stall that creates a buzz for your brand, SEED is the leading and the most capable Brand Activation Agency and Exhibition Stand Design Company in India to go with for all your exhibition & environment design needs.

Contact: www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It’s a chance to create visibility – and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI – The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact www. smartexhibitiondesign.com

How A Professional Exhibition Stall Designer Can Help Your Business?

These days, exhibitions have become the most popular way of marketing, business promotion or advertising. Participating in an exhibition will always help you and your business as it allows you to have face-to-face conversation with your target audience. However, to stand out and be successful in such events, hiring an expert exhibition stall designer is necessary! A professional exhibition stall designer can help you manage all your exhibition stall related tasks right from selecting the right place for your booth at the event venue to designing an attractive and effective expo booth etc. There are many benefits of getting the help of an expert exhibition stall designer.

A business exhibition stall design is a vital part as it will be representing the company’s brand image to the outer world and an expert exhibition stall designer will first study your business and its particular requirements and based on that study the stall designer will come up an attractive exhibition stall design based on the type of your products and services.

You may also find many readymade exhibition stall designs in the market; however, all such readymade stall designs have very common setup & design and will make your booth look ordinary! Having a customized exhibition stall design will not only attract new customers but will also make your business stand out from others with a winning and matchless exhibition stall design.

Whether it is a normal banner or some other modern technology graphic display, a unique and attractive design will attract a lot of new customers to your stall. More customers at your stall means more enquiries for your products or services and thus more profit! A pleasant yet professional exhibition stall design will help increase the brand value in the market gaining trust of your target audience.

One more positive point of hiring a professional exhibition stall designer is that even if you have a low budget, professional exhibition stall designers can still come up with another cost effective plan as per your budget.

There are many exhibition stall designers in Pune and SEED—a brand activation strategy by Interics Designs Pvt. Ltd—is one of the top exhibition stall designers in Pune and India that will provide you with the best business exhibition stall designs along with many other exhibition stall design related services.

To know more about the best exhibition stall designs and exhibition stall design services in India, visit SEED by Interics Designs Pvt. Ltd.

Creating an Effective Expo Booth Design

Some of the essential factors to attract visitors at trade shows are using professional & custom booth designs, using appropriate lighting, and various other artistic or decorative objects.

Although it’s true that a colorful and eye-catching expo or tradeshow booth designs attract attendees increasing sales, a poorly constructed or overly decorated expo booth design can be the reason for your failure at a tradeshow. Thus it is important to properly decorate your exhibition booth design with a perfect mixture of appropriate lighting, decorative components etc. to create a winning expo booth design that will stand out from the other participants’ booth designs. Here are some tips for an effective tradeshow booth designs.

Keep the Message Short

At trade shows, visitors are overwhelmed with displays, slogans, graphics, posters etc. in various expo booth designs and with so many messages, it is difficult to make your message stand out and recognizable. The effective way to ensure that your marketing message is serving its purpose is to limit its length! Instead of promoting every product, promote only those products that you think will be successful at the event and avoid promoting every small feature of a product or a service, promote only the main features.

Appropriate Lighting for Pleasant Ambience

Good lighting will attract visitors to your booth. You can also create a nice ambience in your exhibition booth by using lights, focusing your products. With the help of attractive lights in an exhibition booth design, one can transform a common exhibition booth design into a stand out.

Refreshing Color Combinations

Using pleasant and refreshing color combinations in your tradeshow booth design will not only set the visitors’ mood but will also attract them. However, avoid using too many colors, because it is likely to overwhelm your visitors; moreover it looks unprofessional! Ensure that whichever colors or color combination you use for your tradeshow booth design sets the mood as well as the image of your organization.

Finally, keep the tradeshow booth design’s layout neat and organized as much as possible. Do not allow your staff members to keep their personal stuffs like bags, food etc. in the booth where it can be seen easily giving your visitors a bad impression about your expo booth design.

Also, although a nicely designed booth can help grab the visitors’ attention, it is important to design an expo booth carefully because an overly designed expo booth design can overshadow your main services or products!

It is highly recommended to take professional help to create a custom booth design. If you are looking for expert exhibition booth builders, visit Smart and Effective Exhibition Design (SEED) one of the top exhibition booth builders in Pune and India.

Expo Booth Design: Communicating with your Exhibition Stand Builder

Tradeshows and Business Exhibitions are an important part of the marketing mix of many companies today. An increasing number of companies are emphasizing on participating in exhibitions. These companies put in a sizable amount of time, effort and funds in to representing themselves through attractive, unique and functional Expo Booth Designs.

Exhibition Stall Design in India has reached a whole new level due to global exposure and international competition. There is no limit to how creative professional Exhibition Stand Builders can get while planning and designing an Expo Booth Design. These professionals keep track of the latest trends and suggest innovative Expo Booth Designs, based on your company, its goals, its culture, your competitors, etc .

While you leave the designing to an expert, here are some tips you can consider while briefing a creative Exhibition Stand Builder.

Size & Shape
First of all, you need to decide the size and shape of the booth you want. A rectangular shape will give a better impact as compared to a square booth. You also need to decide whether you want an “island stall” or one, two or three side-open stall. This will be making a huge difference to the Expo Booth Design.

You can consult your expert Exhibition Stand Builder regarding the ideal shape and size of the booth with respect to maximum functionality.

Priorities
Another important aspect of Expo Booth Design is space planning. You need to decide which products or services you want to focus on and whether you want to dedicate some space to something other than product or service showcase, like activities for example.

Once you decide how much space you want to dedicate to every aspect, you can convey your priorities to your Exhibition Stand Builder.

Logistics & Feasibility
It is always a good idea to consider the logistics and feasibility of your Expo Booth Design well in advance. For instance, the location of the exhibition, the feasibility of the design and other logistics like transportation, electric points, are important points to consider.

Someone from your team or from the Exhibition Stand Builder’s team should check the venue and the logistics well in advance because it may not be possible to fix things like unavailability of sufficient lighting or plug points, on the actual day of the exhibition.

Budget Constraints
The cost of your Expo Booth Design and fabrication will depend on the materials you choose to use. If you are going to use the Expo Booth Design only once, using materials like paint, flex, carpets, etc. instead of using high quality materials, like laminates, wooden flooring, steel, glass, etc, will turn out to be cost effective.

You should discuss your budgetary constraints with your Exhibition Stand Builder before starting on the Expo Booth Design.

If you’re looking for professional Exhibition Stall Designers in Pune, visit http://www.smartexhibitiondesign.com — Smart and Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs Pvt. Ltd, one of Pune’s top ten agencies.

Exhibition Stall Designs: 5 Prevalent Trends

Planning for an expo or exhibition to gain more sell? Do consider upgrading your exhibition stall design to keep up with the latest trends because you don’t want to be left behind.

To compete for attention at an expo or exhibition you will need an exhibition stall design that’s interesting, unique, relevant as well as efficient. An experienced exhibition stand design company can help you make the most from your participation in an expo or exhibition by creating an ideal platform for your representatives to interact with your target audience.

While you leave the designing and commissioning to a professional exhibition stand design company, you may consider the following trends in exhibition stall design so that you have a better idea of what to ask of your chosen exhibition stand design company.

Games People Play

One of the popular trends in exhibition stall design is the inclusion of games. This is a good way to rope in your target audience and also to create a buzz around your stall or kiosk. Engaging attendees who visit your stall or kiosk can help you attract a larger audience out of sheer curiosity.

You could come up with an interesting and competitive game and ask your exhibition stand design company to give you an exhibition stall design that leaves enough room for your chosen game.

Seeing is Believing

Instead of displaying all your products at your stall or kiosk the traditional way, the latest trend is to focus concerted efforts on actually demonstrating the abilities of just one or two of them. This way the attendees who visit your stall or kiosk can see some of your products in action and refer to catalogues to know more about your other products.

You can choose which product or products you want to demonstrate and ask your exhibition stand design company to create an exhibition stall design around the experience these products provide.

Somewhere to Pose

Another popular trend at exhibitions is the inclusion of photo booths in the exhibition stall design. This idea plays on the fact that people love to take pictures and share them via social media. In doing so, the attendees who visit your stall or kiosk will be indirectly advertising for you.

You could challenge your exhibition stand design company to include a photo booth in your exhibition stall design, interestingly involving your products.

Where Are You?

Yet another trend for increasing footfalls at exhibitions is asking attendees to “check in” at your stall via social media portals that detect your exact location. Attendees “checking in” at your stall translates to online promotion, which results in more footfalls.

You could ask your exhibition stand design company if they can help you intelligently integrate this idea in your exhibition stall design.

Staying Connected is Everything

A great way to attract attendees to your stall or kiosk is to offer free wifi because people love to stay connected and they also appreciate a place to rest at a busy exhibition. In such a relaxed atmosphere, your company representatives can peacefully interact with potential customers or hand out leaflets and catalogues.

You could ask your exhibition stand design company to include a wifi lounge or a wifi zone in your exhibition stall design that offers visitors acess for limited intervals of time.