CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate – before, during and after the show – if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

– Appoint a professional design agency

– Develop a creative stand with a strong key message

– Ensure proper presentation of your brand

– Train staff to man the stall

– Inform customers & prospects about your participation

DURING THE SHOW

– Ensure your staff is greeting visitors warmly and providing required information

– Offer refreshments and/or giveaways to attract visitors

– Distribute relevant sales collaterals

– Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

– Follow-up with leads captured during the trade show

– Help your prospects move to the next level

– Review and analyze ‘lessons learned’

– If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

http://www.smartexhibitiondesign.com

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

5 Tips On Building A Successful Trade Stall

5 Tips On Building A Successful Trade Stall

Exhibitions Reach the Right People at the Right Time

Whether your business is B2B or B2C, a trade fair or exhibition can be an effective way of reaching the right people at the right time. Whether you want to attract potential customers, build brand image, or simply generate sales, expos are a wonderful platform to achieve your marketing goals. In fact, for many companies, trade shows are the main focus of their annual marketing activity.

At a busy exhibition, your business will be competing with hundreds of others for a slice of the captive audience. A well-planned and executed trade show stall is essential to fully benefit from event participation and obtain optimal ROI for the thousands you have spent to exhibit.

Executing an exhibition stall that grabs eyeballs and attracts footfalls is not child’s play. It calls for a blend of creative and technical skills, led by strategic design thinking and branding. Moreover, it calls for expertise and control beyond boundaries as exhibitions and trade shows, more often than not, will be held far from your home ground.

It pays to partner with an exhibition design company that provides a complete solution from creative exhibition stall design to execution. It needs a company that understands integrated branding and will take the time and trouble to understand your brand and objectives before designing the exhibition stand and messaging.

SEED (Strategic Exhibition & Environment Display) fits the bill. SEED offers complete Exhibition Design solutions from concept to commissioning. SEED is a leading Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

SEED provides a complete exhibition design solution with bespoke display design to attract attention. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience.

Another advantage of partnering with SEED is the company’s widespread network of production vendors, stall builders & contractors. This ensures your booth design is executed with quality, economy and hassle-free efficiency – anywhere in India and even abroad.

As a proven pan-India and globally operating Exhibition Stand Design Company in India, SEED is a competent one-stop-shop solution for all your expo booth design, environment design, brand activation and event design & planning needs. Contact www. smartexhibitiondesign.com