Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

Reasons to Hire an Exhibition Stand Design Company for Stall Designs

There are many ways to market and promote your company and its services & products; but the most popular & trendy way of marketing is to take part in live events and professional exhibitions. All such events allow face to face interaction between you and consumers and thus letting the customers experience some live demonstrations of your products and services. The key to be successful in such events or exhibitions is to hire an expert exhibition stand design company or exhibition stand contractor! Here are some reasons why you should hire an exhibition stand design company:

Specialty

Exhibition stand design companies or contractors are expert professionals with a lot of experience in stall designing and can provide you with a variety of creative stand designs. Exhibition stand contractors also have expertise in providing creative stand design services to various clients from different industries.

Space Planning

An expert exhibition stand design company can help you plan your exhibition & exhibition stand area in a much effective way which will eventually allow you to utilize most of the space for product display and your customers to easily move around and check all your product demonstrations!

Cost Effectiveness

If you think that you can design your own stand then also think about how much time and money will be spent as you would not know where and how to start! Thus, taking help of an exhibition stand contractor is necessary and important, too. Just think about the revenue that your event and professional yet creative stand design could bring by attracting a lot of new customers! The exhibition stand builders have expertise in stand designing and will not let any extra money or time get waste. Moreover, if professional exhibition is your first experience and if you are on low budget, an expert exhibition stand contractor will come up with some other cost effective approach!

Uniqueness

If you are participating in exhibition event, your stall design must be unique in order to attract & turn the visitors into your customers and only a professional exhibition stand contractor or company can help you execute a successful and money-making event through its highly professional & creative stand designs.

Helping You Focus on Your Business

An expert exhibition stand contractor helps you focus more on your business or production by taking the responsibilities of exhibition stand designing related tasks. There are many stalls in an exhibition and you must stand out from your competitors by displaying the things you offer but your competitors don’t! The exhibition stand design company will take care of your booth design making you able to concentrate on the “display part”, the most important thing where you can’t afford to miss out on anything.

If you are looking for an expert exhibition stand design company that provides unique and creative stand designs, visit Smart and Effective Exhibition Design (SEED)—a brand activation strategy by Interics Designs Pvt. Ltd., one of the top 10 agencies in Pune.