5 Ways in Which Exhibitions Can Help Your Brand

In a world where technology and data have made almost all business processes electronic, there is an undeniable distance created between manufacturers/ marketeers and their customers. Marketing teams often manage operations without leaving their desks. Exhibitions help to bridge this gap.

Trade shows and exhibitions serve as a platform for companies, consumers, professionals and industry experts to come together, share information, network and build business relationships. Across the world, exhibitions are an essential part of product marketing and brand building. In emerging markets like India, they serve as influential catalysts for industrial and commercial growth.

So how can exhibitions help your brand? Let’s discuss some of the ways exhibitions can benefit your brand.

Showcase your brand

Exhibitions offer businesses a platform to create a lasting impression and engage customers in a way that is more impactful and memorable than most other marketing media. Companies can showcase their brand, promote their brand values and strengths with creative exhibition booth design. With eye-catching product displays, immersive virtual reality experiences, unique giveaways and other promotional ideas, customers can better experience your brand.

Face-to-face interaction

Research, marketing, advertising, taking orders, deliveries, answering queries – almost everything today can be done digitally. However, customers still want ‘real’ interaction with the brands they are buying. They want to meet real people and build real relationships. Exhibitions offer this opportunity to introduce yourself and your company, personally present your product or service, listen to customer opinion and build ‘real’ customer relations.

Learning

Exhibitions offer a great learning experience. You can interact with customers and encourage feedback which will help you gain insights to improve your product or service. You also get a chance to study the competition, update knowledge, listen to industry experts at seminars that are organised at the trade show, and generally get the pulse of the market or industry.

Targeted marketing

Generally, exhibitions are organised for a specific industry, so exhibitors can participate in the ones most relevant to them and their offering. Here, brands can showcase their products and technologies to a niche audience. Unlike advertising, where money is spent on a more blurred and mass audience, trade shows are more specific and relevant. Visitors are people who are interested in your industry and specifically looking for the products on display.

Product launch

Exhibitions can be used as soft launch pads for new innovations and product upgrades. Feasibility can be put to the test. If the new product does not appeal to the niche audience at the trade show, it will most probably not work in the market. Also, such launches can help garner invaluable feedback so companies can modify and tailor their innovations before the hard launch.

No wonder that many companies now consider business exhibitions and trade fairs a vital element of their marketing strategy. Point to remember is that participation is not a guarantee for big sales, but it will definitely contribute to brand building. Overall, considering the many advantages and benefits to be gained, exhibitions deliver good return on investment.

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate – before, during and after the show – if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

– Appoint a professional design agency

– Develop a creative stand with a strong key message

– Ensure proper presentation of your brand

– Train staff to man the stall

– Inform customers & prospects about your participation

DURING THE SHOW

– Ensure your staff is greeting visitors warmly and providing required information

– Offer refreshments and/or giveaways to attract visitors

– Distribute relevant sales collaterals

– Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

– Follow-up with leads captured during the trade show

– Help your prospects move to the next level

– Review and analyze ‘lessons learned’

– If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

http://www.smartexhibitiondesign.com

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

5 Tips On Building A Successful Trade Stall

5 Tips On Building A Successful Trade Stall

Creative and Hassle Free Exhibition Stall Design, in India and Abroad

It’s the time of year when trade shows and exhibitions are taking place all over the world. Companies are in a tizzy, appointing creative exhibition stall designers and finalizing exhibition stands that build credibility and visibility for their brand.

Creative and Hassle Free Exhibition Stall Design, in India and Abroad

Exhibition design calls for imagination and sound exhibition stall builder skills. The experiential aspect makes all the difference. That’s why creative exhibition stall designers are making use of innovative shapes, materials, and technology such as virtual reality, data integration, automation, etc. to give stalls a point of difference that attracts more walk-ins and generates more leads.

Curves and spatial illusions are being used to great effect. Details like LED lighting in varying intensities and colors create different moods and effects that help transform the space, while creating smaller booths or seating arrangements within the stall make interaction with visitors more personal and comfortable.

Today, as borders fade, companies operate across multiple countries and the world becomes one giant marketplace, local and international trade shows grow in relevance and popularity. Participating companies need a partner who has the team, skills, experience and creativity to maximize impact at the show and raise awareness of your brand.

Interics Designs is an Exhibition Design company with proven capabilities in effective and custom exhibition design for varied B2B and B2C clients – not just in India but anywhere in the world. Our SEED (Smart and Effective Exhibition Design), the Exhibition wing at Interics, has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution. SEED handles it all with expertise and experience, in one timely, hassle-free package, from concept to commissioning.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It’s a chance to create visibility – and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI – The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact www. smartexhibitiondesign.com