5 Ways in Which Exhibitions Can Help Your Brand

In a world where technology and data have made almost all business processes electronic, there is an undeniable distance created between manufacturers/ marketeers and their customers. Marketing teams often manage operations without leaving their desks. Exhibitions help to bridge this gap.

Trade shows and exhibitions serve as a platform for companies, consumers, professionals and industry experts to come together, share information, network and build business relationships. Across the world, exhibitions are an essential part of product marketing and brand building. In emerging markets like India, they serve as influential catalysts for industrial and commercial growth.

So how can exhibitions help your brand? Let’s discuss some of the ways exhibitions can benefit your brand.

Showcase your brand

Exhibitions offer businesses a platform to create a lasting impression and engage customers in a way that is more impactful and memorable than most other marketing media. Companies can showcase their brand, promote their brand values and strengths with creative exhibition booth design. With eye-catching product displays, immersive virtual reality experiences, unique giveaways and other promotional ideas, customers can better experience your brand.

Face-to-face interaction

Research, marketing, advertising, taking orders, deliveries, answering queries – almost everything today can be done digitally. However, customers still want ‘real’ interaction with the brands they are buying. They want to meet real people and build real relationships. Exhibitions offer this opportunity to introduce yourself and your company, personally present your product or service, listen to customer opinion and build ‘real’ customer relations.

Learning

Exhibitions offer a great learning experience. You can interact with customers and encourage feedback which will help you gain insights to improve your product or service. You also get a chance to study the competition, update knowledge, listen to industry experts at seminars that are organised at the trade show, and generally get the pulse of the market or industry.

Targeted marketing

Generally, exhibitions are organised for a specific industry, so exhibitors can participate in the ones most relevant to them and their offering. Here, brands can showcase their products and technologies to a niche audience. Unlike advertising, where money is spent on a more blurred and mass audience, trade shows are more specific and relevant. Visitors are people who are interested in your industry and specifically looking for the products on display.

Product launch

Exhibitions can be used as soft launch pads for new innovations and product upgrades. Feasibility can be put to the test. If the new product does not appeal to the niche audience at the trade show, it will most probably not work in the market. Also, such launches can help garner invaluable feedback so companies can modify and tailor their innovations before the hard launch.

No wonder that many companies now consider business exhibitions and trade fairs a vital element of their marketing strategy. Point to remember is that participation is not a guarantee for big sales, but it will definitely contribute to brand building. Overall, considering the many advantages and benefits to be gained, exhibitions deliver good return on investment.

8 Tips for a Successful Exhibition in India

Exhibitions and expos are growing in popularity as more and more businesses experience the advantages of participation. An exhibition is an ideal platform to promote products and services. It gives manufacturers/suppliers an opportunity to engage with clients and prospects face-to-face. It’s an arena to build brand and develop customer base. It works as a test market for new innovations, and as a forum for networking and studying the market.

Exhibitions and trade shows is a fast-growing industry worldwide, with Germany leading with two-thirds of the global market share. In India, there are over 700 major trade shows being organised every year, generating business of Rs.65,000 Cr.

Through the year, in cities and towns across the country, there are trade shows and industry expos being held. However, participation in a trade show can be expensive. So if you want results, and good return on investment from your exhibition in India, we have some tips to help you pave the way to success.

Tip 1: Select the relevant trade show

There are different trade shows for different industries. Pick the appropriate one for your business. Research the show, check how reputed it is, which companies participated and how many visitors attended in the previous year, analyse whether your TG will be attracted or not, etc. This background study will help you decide if a particular exhibition is right for your company.

Tip 2: Appoint a creative exhibition stand designer

The look and design of your stall is critical to attract eyeballs and footfalls. Your competitors will be at the show too, so your exhibition stall design should stand out in the crowd. Plan the layout in a way that facilitates circulation of booth traffic; ensure the trade fair booth design represents your brand appropriately; use creative gimmicks, interesting colours, materials and lighting to attract attention. Hire an experienced expo stand design agency that will create and execute a bespoke exhibition stand that enhances brand value and draws more visitors – in the city or cities required.

Tip 3: Keep collateral ready and handy

Plan all the marketing collateral you need for the show. Business cards, brochures, promotional leaflets, branded giveaways, etc. should all be designed and printed in sufficient quantity for the show. If your product and trade show TG warrant vernacular communication, have your leaflets translated and printed in the relevant language to improve reach.

Tip 4: Make bookings in time

Whether it is registration and stall booking or travel plans to the city of the trade show, it makes sense to do it early. The best spots, the closest hotels, air or train tickets – all such bookings should be made in advance for best results and maximum savings.

Tip 5: Appoint & train staff

A trade show is the most interactive marketing tool. It’s a platform to meet and communicate with potential and existing customers face to face. So naturally, your stall staff should be the best. Cordial and hospitable, knowledgeable and convincing – your staff should be well trained for the trade show. They must be fully aware of the company’s exhibition strategy, the products on display. Train them in advance; practice typical questions and answers with them. Explain dos and don’ts. They should be able to obtain information that facilitates lead generation and follow-up.

 Tip 6: Gather & annotate leads

Gathering leads is one of the main objectives of a trade show booth, so make sure you gather as many as you can. When interacting or handing out leaflets or gifts, get the visitor’s business card. Based on your reading of the visitor, make notes on the card or a separate diary, about special points you may have discussed, any follow-up plan you may think of, additional information promised, etc. This will come in handy after the trade show as reference for communication.

Tip 7: Create pre-event buzz

Trade shows are a big investment. It pays to create a buzz around your participation to draw the right people to your trade show stall. Think digital. Send emailers and messages to existing clients inviting them to the upcoming exhibition. Create ads or banners on your website and social media sites. Set up meetings with attendees at your booth, days prior to the show. Pre-event marketing can help ensure a great turnout for your exhibition stand!

Tip 8: Start early

Planning and preparation is imperative for a successful exhibition stall. Whether working with an agency to design a custom-built exhibition stand, printing marketing collateral, executing the pre-event marketing plan, preparing for the particular location – the earlier you start, the better the outcome. Even finding out more about the location of the trade show, facilities available in the area, timelines and deadlines, distances, cultural aspects, etc. – can help you be better organized so you minimize problems and errors at the show.

Whether you are using the show to unveil a new product, simply draw attention to your brand and business, or you are trying to network for business partners, vendors and new customers, keep these tips in mind, and you’re sure to achieve your goals and have a successful trade show.

CHECKLIST FOR EFFECTIVE EXHIBITION STALLS

Most businesses in the corporate world know, and acknowledge, the value of trade shows. What’s more, the value doesn’t just hold good for the ‘big guns’. Even small businesses and startups can benefit from this platform.

Trade shows offer an opportunity for real-time interaction; for face-to-face communication with prospects and customers. It’s a platform to build brand and launch new products and services while staying abreast of what’s happening in your industry.

Exhibition Stall Design & Build

There are some things to consider and inputs to incorporate – before, during and after the show – if you want your trade show booth to deliver effective return on investment. Here’s a smart checklist.

BEFORE THE SHOW

– Appoint a professional design agency

– Develop a creative stand with a strong key message

– Ensure proper presentation of your brand

– Train staff to man the stall

– Inform customers & prospects about your participation

DURING THE SHOW

– Ensure your staff is greeting visitors warmly and providing required information

– Offer refreshments and/or giveaways to attract visitors

– Distribute relevant sales collaterals

– Scan attendees’ badges or collect business cards to create a record of people you meet

AFTER THE SHOW

– Follow-up with leads captured during the trade show

– Help your prospects move to the next level

– Review and analyze ‘lessons learned’

– If using a modular display system, dismantle and store components safely until the next show

SEED (Strategic Exhibition & Environment Display) can partner with you for complete Exhibition Design solutions from concept to commissioning. SEED is an Exhibition Design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Creative Exhibition Stall Design

Whatever your industry; no matter where the exhibition, SEED has the expertise and network to ensure creative and timely trade show booth build that optimizes impact and ROI.

http://www.smartexhibitiondesign.com

WE’RE AT CEMAT 2018 HANNOVER GERMANY

WE’RE AT CEMAT 2018 HANNOVER GERMANY

Catch our 30 sq.mtrs. exhibition stall design for Electromech Material Handling Systems (India) Pvt. Ltd. at Hall 24, Stall C37 at Cemat 2018 in Hannover, Germany, from 23-27 April.

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

5 Tips On Building A Successful Trade Stall

5 Tips On Building A Successful Trade Stall

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.

Whether it is a trade show stand or retail space, corporate museum orbrand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition designcommunicates information, objects and ideas across a range of three-dimensional environments.

Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.

SEED is a proven pan-India and globally operating exhibition design companywith over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.

Contact www. smartexhibitiondesign.com

Creative and Hassle Free Exhibition Stall Design, in India and Abroad

It’s the time of year when trade shows and exhibitions are taking place all over the world. Companies are in a tizzy, appointing creative exhibition stall designers and finalizing exhibition stands that build credibility and visibility for their brand.

Creative and Hassle Free Exhibition Stall Design, in India and Abroad

Exhibition design calls for imagination and sound exhibition stall builder skills. The experiential aspect makes all the difference. That’s why creative exhibition stall designers are making use of innovative shapes, materials, and technology such as virtual reality, data integration, automation, etc. to give stalls a point of difference that attracts more walk-ins and generates more leads.

Curves and spatial illusions are being used to great effect. Details like LED lighting in varying intensities and colors create different moods and effects that help transform the space, while creating smaller booths or seating arrangements within the stall make interaction with visitors more personal and comfortable.

Today, as borders fade, companies operate across multiple countries and the world becomes one giant marketplace, local and international trade shows grow in relevance and popularity. Participating companies need a partner who has the team, skills, experience and creativity to maximize impact at the show and raise awareness of your brand.

Interics Designs is an Exhibition Design company with proven capabilities in effective and custom exhibition design for varied B2B and B2C clients – not just in India but anywhere in the world. Our SEED (Smart and Effective Exhibition Design), the Exhibition wing at Interics, has a team of professional designers, stall builders & contractors specializing in distinctive 3D stall design, eye-catching graphics and flawless execution. SEED handles it all with expertise and experience, in one timely, hassle-free package, from concept to commissioning.

For a stylish, innovative and world-class trade show stall that does your company proud, contact www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It’s a chance to create visibility – and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI – The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact www. smartexhibitiondesign.com

How A Professional Exhibition Stall Designer Can Help Your Business?

These days, exhibitions have become the most popular way of marketing, business promotion or advertising. Participating in an exhibition will always help you and your business as it allows you to have face-to-face conversation with your target audience. However, to stand out and be successful in such events, hiring an expert exhibition stall designer is necessary! A professional exhibition stall designer can help you manage all your exhibition stall related tasks right from selecting the right place for your booth at the event venue to designing an attractive and effective expo booth etc. There are many benefits of getting the help of an expert exhibition stall designer.

A business exhibition stall design is a vital part as it will be representing the company’s brand image to the outer world and an expert exhibition stall designer will first study your business and its particular requirements and based on that study the stall designer will come up an attractive exhibition stall design based on the type of your products and services.

You may also find many readymade exhibition stall designs in the market; however, all such readymade stall designs have very common setup & design and will make your booth look ordinary! Having a customized exhibition stall design will not only attract new customers but will also make your business stand out from others with a winning and matchless exhibition stall design.

Whether it is a normal banner or some other modern technology graphic display, a unique and attractive design will attract a lot of new customers to your stall. More customers at your stall means more enquiries for your products or services and thus more profit! A pleasant yet professional exhibition stall design will help increase the brand value in the market gaining trust of your target audience.

One more positive point of hiring a professional exhibition stall designer is that even if you have a low budget, professional exhibition stall designers can still come up with another cost effective plan as per your budget.

There are many exhibition stall designers in Pune and SEED—a brand activation strategy by Interics Designs Pvt. Ltd—is one of the top exhibition stall designers in Pune and India that will provide you with the best business exhibition stall designs along with many other exhibition stall design related services.

To know more about the best exhibition stall designs and exhibition stall design services in India, visit SEED by Interics Designs Pvt. Ltd.