Go global at International Trade Shows in Europe

As any MNC or industrial company worth its salt knows, if you want to make it in the global arena, if you want to network and partner with international players, if you want to access international business – International trade shows are a must

Expos and trade shows are usually targeted at a specific industry, so you can pick your niche and reach a specific audience.

As per M+A Expo database, in the global trade show business, Europe is the leading place for trade fairs. More than 90% of leading international trade fairs is held in Europe. Most trade shows Europe take place in Germany. In the second place is Italy. Other important countries for trade shows Europe are: France, Spain and Russia. Trade shows Europe are characterized by a long trade fair tradition, which has developed over centuries.

International exhibitions offer a grand platform to introduce or build your brand on the world stage. Participation establishes credibility for your world-class capabilities and your brand. It’s also a way of staying abreast with the latest in the industry – innovations, competitors, marketing trends, associations, etc.

Hence, it is crucial that your exhibition stand design conveys your brand image, expertise and USPs. You need a bespoke exhibition stall that attracts maximum visitors to your stall and conveys a convincing image of your company so you can then gather effective leads to follow up on later.

SEED (Strategic Exhibition & Environment Display) is a proven pan-India and globally operating Exhibition Stand Design Company in India offering complete Exhibition Design solutions from concept to commissioning. SEED has delivered hundreds of stalls for both B2B and B2C clients at trade shows across India and abroad. SEED’s experienced team of architects and graphic designers complemented by a widespread network of reliable production vendors,stall builders & contractors ensures world-class creativity, impeccable quality and hassle-free execution.

Talk to SEED for your international expo booth design needs and ensure success on the global stage.

www. smartexhibitiondesign.com

Content is King

A critical aspect of creative exhibition stall design is content. Visitors need to be given a clean, crisp, consistent message. They need to have a clear image of who you are and what you can offer them. And it needs to be made compelling – offering a benefit or promise that appeals to your prospects, while staying true to your.

WE’RE AT CEMAT 2018 HANNOVER GERMANY

WE’RE AT CEMAT 2018 HANNOVER GERMANY

Catch our 30 sq.mtrs. exhibition stall design for Electromech Material Handling Systems (India) Pvt. Ltd. at Hall 24, Stall C37 at Cemat 2018 in Hannover, Germany, from 23-27 April.

Enhance the effectiveness of your Trade Show Stand with the ‘personal’ touch

Trade shows remain one of the most popular and effective marketing tools available to B2B enterprises.  In fact, research has shown that B2B exhibitions account for more than 40% of all B2B budgets.

Eye-catching trade show booth displays

According to a report by The Center for Exhibition Industry Research (CEIR) ‘Changing Environment of Exhibitions’, the exhibition channel continues to prove it is an important channel for driving business. It claims that a staggering 99% of marketers believe that trade shows offer unique value, which cannot be achieved through other mediums.

So what makes trade show marketing so valuable? Why do B2B industries favour exhibitions for marketing?

The major advantage is the opportunity to meet new prospects up-close-and-personal. Trade shows offer a unique platform for relevant lead generation by casting a wider net and delivering in-person contact. Businesses get to meet prospects face-to-face and to personally demonstrate and communicate the company’s offerings. Exhibitions allow companies to engage in meaningful two-way dialogue, where both the prospect and the company can exchange contact information, discuss requirements, and compare solutions – one-on-one. Businesses can also properly gauge the value of the leads, and by qualifying strong leads, shorten the sales cycle.

There is something intensely trust building in shaking someone’s hand and looking them in the eye. Knowing that there are actual humans behind all the technology & stats is innately reassuring. This type of connection cannot be recreated digitally, or with even the most compelling advertising. Because of the personal nature of face-to-face interaction at expo booths, connections established here often yield fruitful results.

There are some tips to enhance the ‘personal’ touch at your exhibition stall. While creating abespoke exhibition stand design goes a long way, the ‘human interaction’ can be augmented by:

1. Sending out personalized invites on social media or by email.
2. Appointing well-trained staff to interact with visitors – people who are pleasant mannered, cordial and informative, able to engage with prospects with sound knowledge of your products and brand.
3. SWAG or giveaways that are attractive and of value to visitors.
4. Informal lounge areas where prospects can sit and chat in comfort. A cup of coffee with the discussion would certainly help – considering how large most trade shows are; visitors are usually tired and thirsty!.
5. Posting a thank you note to visitors – telling them how much you enjoyed meeting them, and inviting them to your office or offering the next Call-To-Action for taking the lead forward.

SEED (Strategic Exhibition & Environment Display) is a leading exhibition design company that offers creative, timely and hassle-free Exhibition Design solutions – from concept to commissioning. SEED provides a complete exhibition design solution with bespoke display design to attract attention and enhance brand value. SEED can also suggest promotional items or eye-catching installations or interactive engagements which can get the message across better while adding value to the experience. SEED can also help with communication before and after the event.

As a proven pan-India and globally operating Exhibition Stand Design Company in India with over 25 years of real-world experience in creative exhibition stall design, you can trust SEED for all your expo booth design, environment design, brand activation and event design & planning needs.

www. smartexhibitiondesign.com

Exhibition Design: Building Bridges across Streams

Exhibition Design: Building Bridges across Streams

Exhibition design is a continuously evolving field, “drawing on innovative, creative, and practical solutions to the challenge of developing communicative environments that ‘tell a story’ in a three-dimensional space”.

Wikipedia describes Exhibit Design as a collaborative process, integrating the disciplines of architecture, landscape architecture, graphic design, audiovisual engineering, digital media, lighting, interior design, and content development to develop an audience experience that interprets information, involves and engages a user and influences their understanding of a subject.

Whether it is a trade show stand or retail space, corporate museum orbrand experience centre, all types of exhibits aim to communicate with their audiences in an engaging and meaningful way. Creative exhibition designcommunicates information, objects and ideas across a range of three-dimensional environments.

Communication, design and fabrication are the 3 pillars of exhibition design. At SEED (Strategic Exhibition & Environment Display), multi-disciplinary professionals work closely together throughout the planning and design process which mirrors an architectural schedule. Moving from conceptual plan, through schematic design, design development, contract document, fabrication, and installation – SEED delivers creative exhibition stall design from concept-to-commissioning, for clients across the B2B and B2C spectrum.

SEED is a proven pan-India and globally operating exhibition design companywith over 25 years of real-world experience in custom booth designs. Using a broad spectrum of design, management, and technical capabilities, SEED delivers distinctive 3D stall design, brand activation ideas & execution –in one package, less than one roof. SEED’s world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

For a trade show stall that exceeds your exhibition goals, call SEED, the one-stop-shop exhibition stand design company in india.

Contact www. smartexhibitiondesign.com