Exhibition Stall Design an Exciting Branding Building Opportunity

The world may seem to be going digital, but trade shows and exhibitions are marketing opportunities B2B and B2C companies cannot afford to miss. Any company who understands the value of Integrated Branding knows that exhibitions are yet another touch point to communicate their brand promise. It’s a chance to create visibility – and interact with clients and future customers in person to build credibility for their brand.

Exhibition stall design is all about projecting your brand to attract and engage customers.  Sure, it’s about innovation and creative design, but above all, it must create an environment that reflects and promotes your brand image.

Exhibition Stall Design an Exciting Branding Building Opportunity

The current trend is Experiential Exhibition Stall Design —to create an appealing experience for visitors using innovative lighting & materials, different installations and modern technology. Add on brand activation and you create an effective connect between you and your prospective customer. Whether you are launching a new product or promoting an existing one, brand activation at your expo stand drives maximum footfalls to your booth.

SEED (Strategic Exhibition & Environment Display) can assist with complete Exhibition Design Solutions from concept to commissioning. SEED is an Exhibition Design Company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C. Thoughtful strategy aligns with well-crafted designs to achieve the specific goals set out by every client for each exhibition.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a nation-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Distinctive 3D stall design, eye-catching graphics, flawless construction, brand activation ideas & execution – they’re all delivered in one expert package, under one roof.

For a trade show stall that creates a buzz for your brand, SEED is the leading and the most capable Brand Activation Agency and Exhibition Stand Design Company in India to go with for all your exhibition & environment design needs.

Contact: www. smartexhibitiondesign.com

Showcasing Creativity in Exhibition Design

For any business, big or small, exhibitions and trade shows are marketing opportunities they cannot afford to miss. Any company or brand who understands the value of Integrated Marketing knows that exhibitions are yet another touch point to communicate the brand promise. It’s a chance to create visibility – and build credibility.

Trade shows offer an unparalleled platform to showcase products & services, meet and study the competition, interact with existing and prospective customers, stimulate business and build brand value.

One of the strongest reasons to participate in trade shows is that it provides highly targeted leads. People visiting the trade show will necessarily be interested in the companies and products on display, so you will garner leads that are far more relevant and worthwhile than names acquired anywhere else. In fact, visitors to trade shows are also more open to ‘shop’ on the spot.

Exhibitions offer an unmatched opportunity for strengthening your Brand. Business success depends greatly on branding, especially in industries that depend on trust.  At the trade show, you can communicate your brand values, and ‘display’ to your industry that you are a serious, reliable player.

For startups and small to medium companies, just by sharing the same space as larger companies, you can position yourself as a company that means business. And if you have a creative exhibition stall design, you’ll be able to attract eyeballs and strengthen your brand image.

According to Paul Woodward, Managing Director of UFI – The Global Association of the Exhibition Industry, “Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company’s communications strategy and ideally go hand in hand.”

Interics Designs is an Exhibition Design company with over 25 years of experience in effective and creative exhibition stall design for varied clients – big and small, local and MNC, B2B and B2C. Our team of professional designers stalls builders & contractors ensure you get a booth design for exhibition that does your company proud. Distinctive 3D stall designs, eye-catching graphics, and flawless execution – it’s delivered in one expert, reliable and timely package by SEED (Smart and Effective Exhibition Design), and the Exhibition wing at Interics. For a trade show stall that creates a buzz for your brand, contact www. smartexhibitiondesign.com

Creating an Effective Expo Booth Design

Some of the essential factors to attract visitors at trade shows are using professional & custom booth designs, using appropriate lighting, and various other artistic or decorative objects.

Although it’s true that a colorful and eye-catching expo or tradeshow booth designs attract attendees increasing sales, a poorly constructed or overly decorated expo booth design can be the reason for your failure at a tradeshow. Thus it is important to properly decorate your exhibition booth design with a perfect mixture of appropriate lighting, decorative components etc. to create a winning expo booth design that will stand out from the other participants’ booth designs. Here are some tips for an effective tradeshow booth designs.

Keep the Message Short

At trade shows, visitors are overwhelmed with displays, slogans, graphics, posters etc. in various expo booth designs and with so many messages, it is difficult to make your message stand out and recognizable. The effective way to ensure that your marketing message is serving its purpose is to limit its length! Instead of promoting every product, promote only those products that you think will be successful at the event and avoid promoting every small feature of a product or a service, promote only the main features.

Appropriate Lighting for Pleasant Ambience

Good lighting will attract visitors to your booth. You can also create a nice ambience in your exhibition booth by using lights, focusing your products. With the help of attractive lights in an exhibition booth design, one can transform a common exhibition booth design into a stand out.

Refreshing Color Combinations

Using pleasant and refreshing color combinations in your tradeshow booth design will not only set the visitors’ mood but will also attract them. However, avoid using too many colors, because it is likely to overwhelm your visitors; moreover it looks unprofessional! Ensure that whichever colors or color combination you use for your tradeshow booth design sets the mood as well as the image of your organization.

Finally, keep the tradeshow booth design’s layout neat and organized as much as possible. Do not allow your staff members to keep their personal stuffs like bags, food etc. in the booth where it can be seen easily giving your visitors a bad impression about your expo booth design.

Also, although a nicely designed booth can help grab the visitors’ attention, it is important to design an expo booth carefully because an overly designed expo booth design can overshadow your main services or products!

It is highly recommended to take professional help to create a custom booth design. If you are looking for expert exhibition booth builders, visit Smart and Effective Exhibition Design (SEED) one of the top exhibition booth builders in Pune and India.